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Day One Spikes Asia 2016

Day one of Spikes Asia had unmistakably a few repeating themes running through the content list of the event. Two talks featured VR, AR and MR with both CK2 and Cheil World Wide giving their input/opinions on the topics.

I must say that I did feel that the talk by CK2 gave a bit more in depth information on the topic and also highlighted some very interesting potential uses for VR and MR specifically mentioning ODG (brand of VR headsets) and the secretive operations of Magic leap. Magic Leap is rumored to have some substantial venture capital behind it to be a new technology that project directly onto your retina.

Pokemon Go also made an appearance at the Hakuhodo INC talk, with a real life Picachoo appearing within the crowd. Hakuhodo INC gave a very interesting talk about the Beta agency and they also gave some very interesting views on what they think the advertising agency of the future would look like.

Finally we would not be able to not mention the appearance of Anil Kapoor Indian film star extraordinaire. Anil was talking about the relationship he has with creative agencies and his tie ups with Mastercard the official event sponsor of Spikes Asia.

 

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Cheil World Wide Talk

 

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Cheil Worldwide talk

 

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Anil Kapoor Talk

 

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Hakuhodo INC talk

 

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Pokemon made an appearance at the Hakuhodo INC talk

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Pokemon made an appearance at the Hakuhodo INC talk

 

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Hakuhodo INC talk

 

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