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Bold New Camry

Bold New Camry

Digital

Bold New Camry

Bold New Camry


Challenge:
When tasked to launch the new 2015 Camry, GMASCO and Media Monks decide to focus on the bold style. But how do you make this mere suburban family car epic…step in the Bold new Camry.
Idea:
A Facebook decision tree application allows people to transport themselves into the world of the bold new Camry, with spies, secret agents, high speed car chaces and mind blowing explosions.

 

Credits:
Project: Toyota Camry Launch
Client: ToyotaAgency: GMASCO
General Manager E-Business: Anish Pandit
Creative Director: Shaun Dean Thomas
Digital Art Director: Sydney Lobo
Account Manager: Kate Hunton
Account Director: Abdul Basit
Account Executive: Niket Fernandez
Art Director: Jan Stoop
Account Manager: Lyda Camargo
Production Company: Media Monks

  • Category :

    Digital

  • Date :

    Jan . 28 . 2016

  • Client :

    Toyota

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