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Rock VS Road

Rock VS Road

Activation

Rock VS Road

Rock VS Road

Challenge:
At the beginning of 2015 GMASCO was based with launching the new FJ Cruiser TRD.


Idea:

Building on the  launch of Toyota TRD in late 2014, GMASCO decided to demonstrate the capabilities of the new FJ Cruiser TRD and Toyota 86 TRD by pitting the two against each other. The Rock Vs Road Challenge is launch on radio with a call from the Toyota head office to 2 local DJs and inviting them to a time based race to a unknown location in the UAE wilderness. The FJ’s route will go through the desert while the Toyota 86s route will be on the road.

 

Credits:

Project: Toyota TRD: Rock Vs Road
Client: ToyotaAgency: GMASCO
General Manager E-Business: Anish Pandit
Creative Director: Shaun Dean Thomas
Digital Art Director: Sydney Lobo
Account Manager: Kate Hunton
Account Director: Abdul Basit
Account Executive: Niket Fernandez
Art Director: Jan Stoop
Designer: Rachael Raghuram
Account Manager: Lyda Camargo

  • Category :

    Activation

  • Date :

    Jan . 28 . 2016

  • Client :

    Toyota

  • Bold New Camry
  • Employee endorsement
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