2016 Creative Effectiveness #Sharetheload - Ariel - Grand Prix This is a story of how Ariel, in the face of competition, created a new deeper relevance by turning its back on clothes stains, and focusing its attention on the cultural stain of gender inequality at home. For years the brand had le...
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I have to be honest, I am reporting on day two and three together not because of the lack of content but because of the true Mad Men style after parties we have been having each evening. Writing with a hangover is not my forte. So day two had a few really nice talks. Including a in depth talk by ...
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Day one of Spikes Asia had unmistakably a few repeating themes running through the content list of the event. Two talks featured VR, AR and MR with both CK2 and Cheil World Wide giving their input/opinions on the topics. I must say that I did feel that the talk by CK2 gave a bit more in depth inf...
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Samsung Cheil worldwide - Direct The Giga Selfie - TBWA Japan - Direct Cheil Hong Kong - Design Dentshu - Tokyo - Design Kamoi Kakoshi - Japan - Design Ogilvy & Mather - Bangkok - Design &n...
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Bags packed and ready to go, "Singapore here I come!" Over the next 2 weeks I will write a collection of interesting articles mainly focussed around observations and interesting tit-bits of creativity I find at Spikes Asia Festival of Creativity. The festival will kick off in 4 days at the Suntec Co...
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