Challenge:
Create a brand campaign that will create awareness of the services that Fastfit offers in a highly competitive  car servicing and maintenance market.

Idea:
Very simple, the answer came from the name. Fastfit is really fast in what they do.Highly skilled engineers, state-of-the-art equipment and nationwide coverage means we can offer the best quality service, fast.

Solution:
We came up with a print and outdoor campaign that made Fastfit stand out, by using out of the box media placements to maximize the imact of the artwork. A 30second radio commercial ran alongside the campaign to push awareness even further.

Credits:
Project: Fastfit Brand Launch Campaign
Client: Fastfit
Agency: GMASCO
Creative Director: Shaun Dean Thomas
Art Director: Jan Stoop
Copy Writer: Jayne Marar/ Savio Menezes
Acount Executive: Heena Nihalchandani
Photographer: Kundan Rant
Retoucher: Salim Akbar Ibrahim
Radio Production: BKP Studios

• Category :

  Intergraded

• Date :

  Jan . 27 . 2016

• Client :

  Fastfit