Overview:
Land Cruiser is Toyota’s flagship model & Toyota’s second best selling vehicle representing 19% of Retail sales
But in recent years sales have droped and the vehicle’s position as king of the desert is being challenged

The brief:
A 360 campaign to promote the LC under the Pride of the Land umbrella.  There is also tactical message to be advertised for this phase of the Pride of the Land campaign: V8. 5.7L engine now available across the basic and the middle range models. POWER Across the range!

Objective: 

To reinvigorate the Land Cruiser brand & maximise the halo effect it provides to the full Toyota range whilst at the same time counterattacking the heavyweight activity from Nissan Patrol backed up by price aggressive sales process, reasserting the Land Cruiser as the clear market leader.

Credits:

Project: Land Cruiser V8
Client: Toyota
Agency: GMASCO
Creative Director: Shaun Dean Thomas
Copywriter: Jayne Marar
Art Director: Jan Stoop
Photographer: Hywell Waters
Producer: Yolandi Brooks
CGI Artist: George
Production Company: Mudvile

• Category :

  Print

• Date :

  Jan . 28 . 2016

• Client :

  Toyota