Masdar tasked WOOD to come up with a concept for their 80x25m stand at WFES. We were also tasked to come up with 4 digital activations to engage visitors utilizing the latest technologies, such as; Augmented reality, RFID and unusual screen projections.
The stand design was inspired by natural lines and the flow of nature’s energy. Over a 4 month period, the stand realized at WFES in January 2019.
The stand not only got a welcome reception at WFES but also was highly praised by senior management and Abu Dhabi Royal family for its innovative design.