Brief:

LINKVIVA was tasked to do a complete overhaul of the Retail Abu Dhabi Brand, after which the brief was to come up with an ad campaign advertising a brand new reverse auction activation that was activated over 22 different malls in Abu Dhabi.

Solution:

Utilizing the LINKVIVA in-house 3D capabilities we created a fun and stylish ad campaign that we were able to customize over the duration of the campaign. Using a very straight forward campaign line “Shop to unlock”. Because of the style, we could animate the products and created a plethora of digital videos that rand on all 22 different mall digital screens.

Results:

The campaign was rolled out across 22 different malls in Abu Dhabi.

Credits:

Project: Retail Abu Dhabi Winter Campaign
Client: Abu Dhabi Tourism
Agency: LINKVIVA
Creative Director: Fabio Palma
Manager: Clare Greenwood
Freelance Senior Art Director: Jan Stoop
Designer: Amani Hodroj
Copywriter: Laial Ali
Senior Video editor: Erol Nastor

• Category :

  Intergraded

• Date :

  Mar . 28 . 2020

• Client :

  Retail Abu Dhabi