Overview:
Our strategy was to establish ourselves as headline sponsor of the Sandance Beach events; a series of popular music festivals attracting a youthful demographic that we wanted to engage with but were yet to truly succeed.

This partnership presented a perfect opportunity for us to interact with this target audience in their playground through our uniquely innovative on-ground activations. We created engaging brand experiences that were digitally-linked and would incite social conversations under the theme “Make Some Noise with Toyota”.

Idea:
Rather than indulging in passive forms of communication, we decided that we could activate the power of the Toyota brand at a place where our core target gathered socially. So instead of asking them to come to us, we decided to take the delightful Toyota experience to them.

Outcome:
Toyota sponsorship has been an amazing success, it has drastically change the perception of our consumers that Toyota is a fun and engaging brand.

Credits:
Project: Toyota Sandance
Client: ToyotaAgency: GMASCO
General Manager: E-Business Anish Pandit
Creative Director: Shaun Dean Thomas
Account Manager: Kate Hunton
Account Director: Abdul Basit
Art Director: Jan Stoop
Designer: Rachael Raghuram
Account Manager: Lyda Camargo
Acount Executive: Niket Fernandez

• Category :

  Intergraded

• Date :

  Jul . 11 . 2015

• Client :

  Toyota