jan stoop —

creative director


Audi House of Progress

// The Brief

I was commissioned by Audi to establish a collaborative space in partnership with M7 Gallery in Doha, Qatar, following the theme of ‘House of Progress.’ This concept, known as the ‘House of Progress,’ has been successfully replicated in various global locations, including Milan Design Week, Singapore, and Montreal.

// Solution

The concept for ‘House of Progress’ in Qatar entailed an amalgamation of contemporary Qatari design elements with Audi-themed installations. This collaboration included artwork by the renowned Qatari female artist, Bouthayna Al Muftah, notable for her contributions to the FIFA World Cup advertising campaign and logo design.

// Results

Audi Qatar made its official debut in Doha at the renowned M7 venue in Msheireb, unveiling the ‘House of Progress’ brand space. As part of this presence, Audi offers an immersive experience from its global design center, centered around conversations about progress, digitalization, leadership, and design, while showcasing notable local personalities.



Exsecutive Creative Director

Animation & Production


Creative Director

Client Servicing


I’m constantly on the hunt for interesting people and cool projects to dive into. We should definitely keep in touch and see where things go!