// The Brief
I was entrusted with the responsibility of conceiving the stand concept for the COP28 brand launch at WFES in early 2023. This stand played a pivotal role in introducing COP28 to a global audience while also serving as the venue for the event’s official brand launch.
// Solution
Drawing inspiration from the unique environment of the UAE, I successfully conceptualized a theme centered on the concept of an ‘Oasis.’ The stand design was meticulously crafted around this theme, offering a distinctive interpretation of the COP globe.
// Results
The successful inauguration of the COP28 brand laid a strong foundation for the forthcoming COP28 event scheduled for December 2023.
Credits
Client
- COP28
Executive Creative Director
- Melanie Wood
Animation & Production
Agency
- WOOD International
Creative Director
- Jan Stoop
Client Servicing
- Jelena Petrovic