Janstoop

jan stoop —

creative director

Experiential

COP28

// The Brief

I assumed the leadership of the 2D creative department with the responsibility of overseeing the successful execution of the COP28 event at the EXPO2020 site, leading a team of seven accomplished designers. Leveraging the robust brand guidelines established during the pitch phase, our primary mandate was to meticulously craft all event space graphics and engineer intricate on-site wayfinding solutions.

// Solution

Guiding the successful delivery of this project, our core objectives centred around sustainability, effective branding communications, and accessibility. I oversaw a sizeable team of designers with the ambitious goal of producing more than 22,000 printable surfaces for this event.

// Results

COP28 is scheduled to commence in early December 2023. The event drew a record-breaking delegate attendance of over 20,000 delegates per day in the Blue Zone.

Credits

Client

Exsecutive Creative Director

Animation & Production

Agency

Creative Director

Client Servicing

Hello!

I’m constantly on the hunt for interesting people and cool projects to dive into. We should definitely keep in touch and see where things go!