jan stoop —

creative director



// The Brief

Masdar entrusted me with the responsibility of conceptualizing a comprehensive strategy for their expansive 80x25m stand at WFES. In addition to this, the mandate included devising four innovative digital activations to captivate visitors, harnessing cutting-edge technologies such as Augmented Reality, RFID, and unconventional screen projections.

// Solution

The stand design drew inspiration from the organic lines and the fluidity of natural energy patterns. Over a meticulous four-month period, the stand was brought to fruition and showcased at WFES in January 2019.

// Results

The stand garnered not only a warm reception at WFES but also earned high praise from senior management and the Abu Dhabi Royal family for its innovative design. This remarkable design remained in use for three consecutive years at WFES and played a pivotal role in securing a renewed three-year contract with Masdar, extending our partnership until 2025 for the annual production of stands at WFES.



Executive Creative Director

Animation & Production


Creative Director

Client Servicing


I’m constantly on the hunt for interesting people and cool projects to dive into. We should definitely keep in touch and see where things go!