To launch the brand-new bold design Camry and change the perception that it is more than just a functional car.
We created a 360 degree ad campaign (with significant digital focus) emphasising the bold new design of the Camry. Part of the campaign involved the creation of a micro-site with a decision tree, allowing audiences to transport themselves into the world of the new Camry; complete with spies, secret agents, high-speed car chases and explosions.
The Camry launched in the UAE with unprecedented success, helping it maintain its status as the world’s most sold car.
Short discription goes here