jan stoop —

creative director


Saadiyat Island

// The Brief

JWT Dubai was tasked to reposition Saadiyat Island to attract tourists not only from the Emirates but also appeal to a wider global market as a luxury holiday destination. The project included strategic repositioning, brand redesign, above the line advertising campaign and social media.

// Solution

Delving deep into the three key pillars of what Saadiyat island is about, we were able to develop a slogan “One Island, Many journeys”. Based on this slogan we created a proposal for social media content.

// Results

The presentation was well received however the client decided to take a different direction on the branding. The final brand identity was revealed in 2022.



Executive Creative Director

Animation & Production


Creative Director

Client Servicing


I’m constantly on the hunt for interesting people and cool projects to dive into. We should definitely keep in touch and see where things go!