JWT Dubai was tasked to reposition Saadiyat Island to attract tourists not only from the Emirates but also appeal to a wider global market as a luxury holiday destination. The project included strategic repositioning, brand redesign, above the line advertising campaign and social media.
Delving deep into the three key pillars of what Saadiyat island is about, we were able to develop a slogan “One Island, Many journeys”. Based on this slogan we created a proposal for social media content.
The presentation was well received however the client decided to take a different direction on the branding. The final brand identity was revealed in 2022.