Takis (a very spicy US chips brand) wanted to take center stage during the 2022 FIFA world cup to align the brand with passionate football supporters and make Takis chips a preferred snack for those watching the football games.
So, come game day… for once, Takis is not the one bringing the heat. The heat is already there. But Takis are the only snack which can match the intensity of each and every Arab football fan. MATCH THE INTENSITY.
The social video had received approximately 500,000 views during the initial periods.